Contact Us To Discuss Any of Our Capabilities:
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Branding Strategy, Names, Taglines, and Logos
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Websites and Digital Marketing
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Corporate and Product Videos
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Print Ads, Brochures, and Direct Marketing
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TV and Radio Commercials
CASE STUDY - WEBSITE
Get the biggest return from your homepage
How do you put salesmanship online? You start by defining your unique brand identity with a strategic tagline near your logo. Then add a concise headline that proclaims your main selling premise, followed by an intro paragraph that expands on your branding differentiator and bottom-line benefits. Finally, address people's biggest concern about YOUR competitors. Now that's salesmanship - online.
CASE STUDY - VIDEO
How do you picture an abstract quality like "quality" itself?
To show Nexteer's steadfast commitment to quality - not just in its finished products, but everywhere in its company - it ultimately came down to the writing, the script. Because that's the all-important selling message. In this case we started with a memorable catch-phrase, "A Passion for Perfection", and wove it into the script. But beyond that, it's the sequence of ideas that develops the story, and the individual words that connect and motivate. Because you may be talking business, but you're always talking to people. So whatever the project, you always have to relate on that human level. Writing like this isn't easy to find. But fortunately, it's where we excel.
CASE STUDY - VIDEO
Bring your new-product stories to life.
New-Product Intro - On a Budget.
How do you sell the benefits of a new technology to OEM decision-makers, on a tight budget, without getting caught up in the engineering? We told a simple, plain-English story of two trucks, without any people, in 3D animation. This kept our client's cost down, while making a compelling, head-to-head comparison that anyone could follow and agree with.
CASE STUDY WEBSITES & INTERACTIVE ADVERTISING
Make them sit up, believe, and remember what you say.
What do you do when everyone uses your products, but nobody knows your name? We created this arresting cityscape with Alligator's most recognizable tire-valve products as gleaming, life-size towers. People stopped and stared - because they couldn't believe their eyes. It became a trade ad, brochure, and their expo booth backdrop, where it stopped traffic and created buzz.
CASE STUDY - TV & RADIO COMMERCIALS
Making your product a must-have.
With the Great Recession looming, and more than 100 competing colleges advertising, how did this Michigan university break through and thrive? We made the alternatives unthinkable—and met or exceeded Davenport’s marketing goals for 25 semesters in a row.
CASE STUDY - BROCHURES
Create collateral they'll actually read.
How do you make batteries and spark plugs more interesting?
The subject may be car parts, but the reader’s always human.
So lighten things up a little. For Motorcraft’s annual new-product dealer brochure, we started with some headline wordplay: Ignite your profits. (Spark plugs.) More power to you. (Batteries.) Breathe easy. (Air filters.)
Then we shortened the paragraphs to make reading easier. With today’s tiny attention spans, every little bit helps.
CASE STUDY - BROCHURES
How to tell a winning story.
To be believed, every story needs to be told in its own distinctive way.
National Equity Ventures
To successfully attract new capital, this real estate investment company needed to showcase just how remarkable its vision and successes were. Our brochure story sequence and choice of words were tailored precisely to this objective—far different from an auto parts brochure or anything else.